Making the Most of your Website - Online Marketing

Davis Kirby

90 Minute Session
No Materials Fee

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In this tech day and age, your website is your business card, your portfolio, your audition, and your very first contact with a prospective client.  In this workshop, we will explore the basic marketing strategy behind a website, do an audit of what you hope to accomplish with your website, discuss navigation, determine audience, talk about best practices, talk about tracking and analyzing your site, and how to organically get your website to the top of the Search Engine Results.  We will be discussing some technical aspects, but all levels of the tech-savvy are welcome.
Davis Kirby is currently the Director of Technical Services at the National Nonprofit Points of Light Institute. Previously, he was a Senior Vice President at OFC Capital, the loan division of a bank. Prior to that, he spent 20 years as a performer with 5 Broadway Shows, 5 National Tours, and worked in all 50 states. Besides working with the POLI, he is the Director and Creator of Atlanta Field Day, a website designer for the National Puppetry Festival, and works as a consultant for small businesses.

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